Why Sales Reps Lose Deals by Saying “I’ll Get Back to You”

In today’s hyper-competitive B2B sales landscape, timing, confidence, and precision aren’t just nice-to-haves — they’re dealmakers. One of the most underestimated deal killers? The phrase: “I’ll get back to you.”

Whether you’re a sales rep navigating complex products or a sales leader looking to boost team performance, this momentary hesitation can derail momentum, weaken trust, and send the wrong message. You can use “I’ll get back to you” once in a call, but if you can’t clear out questions, even curveball questions within the call, who would trust your expertise and knowledge when they make buying decisions.

Let’s dive into why that phrase costs revenue — and what high-performing sales teams are doing instead.

The Real Cost of “I’ll Get Back to You” in B2B Sales

When a customer asks a tough question mid-call — maybe it’s about technical capabilities, integrations, compliance, feature roadmap or about a competitor you have never heard about — and the rep doesn’t have the answer right away, it disrupts flow. Even worse, it puts doubt in the customer’s mind.

Here’s what’s really happening in that moment:

• Loss of trust: Customers expect expertise. Delaying answers can erode confidence.
• Slower deal velocity: Following up later breaks momentum and adds friction.
• Missed influence: You lose the chance to steer the conversation while interest is high.
• Risk of competitors stepping in: That “we’ll follow up” moment is a perfect entry point for a competitor who does have the answer now.

In a world where buyers are better informed and products are more complex, this gap is only widening.

Why Reps Lack Real‑Time Product Answers

Modern sales reps are often selling deeply technical products or cross-functional solutions. It’s unrealistic to expect everyone to be a subject matter expert in:

• Product features and roadmaps
• Compliance and security details
• Competitive comparisons
• Use cases across industries
• Pricing structures and customization

Even with onboarding and sales enablement programs in place, information overload and fast-changing products make it tough to stay sharp at all times. Never mind the new details on AI that we have in the product which all the customers are asking very nuanced questions.

The Rise of In-Call AI Agents for Sales Teams

To solve this, forward-thinking sales teams are turning to In-Call AI Assistants like FlashIQ. Rather than waiting until after the call to dig up the right answer, these AI tools sit in on live conversations and deliver real-time answers to the rep — right when it matters.

FlashIQ empowers sales reps by:

• Instantly surfacing product info, pricing, and competitive details
• Reducing post-call research time by up to 70%
• Boosting rep confidence and credibility
• Shortening sales cycles and increasing win rates

Instead of saying “I’ll get back to you,” reps can say, “Here’s how that works” — with accuracy, speed, and confidence.

Sales Enablement Needs to Happen in the Moment

Traditional sales enablement happens before the call or after the call — but what about during the call?

That’s where the biggest gap lies. And that’s where FlashIQ is focused: supporting reps in real time, inside the conversation, where deals are won or lost.

Ready to Future-Proof Your Sales Conversations?

If your reps are still struggling with hard questions mid-call, let’s talk. FlashIQ is here to help them answer faster, build trust quicker, and close more deals.